Twitter Inc (TWTR)

[JetsamTrader]

I don't see how the Cleveland Research report could be the catalyst for this bump. It looks like they just send out a yearly poll to advertisers and this one revealed they're "encouraged" by changes made by TWTR. You have to buy the report to review their methodology and results so not sure why the general public would automatically assuming this equates to instant profits for TWTR. TWTR could've gotten bad marks in every other area for all we know so their PR title sounds like click-bait.

Look at the numbers on hand and advertisers sure don't seem "encouraged" enough to use TWTR at the same level they do as TWTR's competitors like FB or GOOG. The reality is that TWTR's revenues have been declining because delivering ads to their stagnant MAU base has tripled in cost per user while they've had to give advertisers bigger cuts in bad deals to keep them on-board which equates to continued losses.

So while I'm sure lots of car buyers are "encouraged" by changes made by Ford... they ultimately prefer to spend their money on a more reliable Toyota.