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Re: Doctor Detroit post# 11973

Thursday, 06/22/2017 10:31:42 AM

Thursday, June 22, 2017 10:31:42 AM

Post# of 16911
the key is pricing... to succeed probuphine must be more than competitive on pricing to demonstrate clear value and incentivize volume adoption to dominate the marketplace ... pharma folks need a page from retailing 101...think Walmart vs Bergdorf Goodman... if you are a small boutique business, your Buyers focus on GM%; if you want to dominate the market your Buyers better focus on GM$...... you don't pay the rent or pay salaries in %-- you have to generate $... right now the price comparison is generic suboxone w/value demonstrated in superiority of compliance & non-diversion.. Apple Tree can keep funneling millions into Braeburn, but until they get this math & act accordingly, their little enterprise is going to continue to be a money pit, & TTNP will go down the drain right along with them, as management & their board have demonstrated by past performance... they are clearly not the sharpest crayons in the box
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