Titan Pharmaceuticals Inc (TTNP)

[Serenity3]

the key is pricing... to succeed probuphine must be more than competitive on pricing to demonstrate clear value and incentivize volume adoption to dominate the marketplace ... pharma folks need a page from retailing 101...think Walmart vs Bergdorf Goodman... if you are a small boutique business, your Buyers focus on GM%; if you want to dominate the market your Buyers better focus on GM$...... you don't pay the rent or pay salaries in %-- you have to generate $... right now the price comparison is generic suboxone w/value demonstrated in superiority of compliance & non-diversion.. Apple Tree can keep funneling millions into Braeburn, but until they get this math & act accordingly, their little enterprise is going to continue to be a money pit, & TTNP will go down the drain right along with them, as management & their board have demonstrated by past performance... they are clearly not the sharpest crayons in the box