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Wednesday, June 21, 2017 1:01:18 PM
"The reason they use Stryker products is because they are the best and cover most procedures. The doctors use the products because it is a one stop shop. There is no selling going on just attending cases and assisting with surgical procedures." discussion by industry personnel on why Stryker is very successful..
Stryker has a very good sales division (they hire many competitive ex pro athletes to attend the operating room and meet surgeons directly there) , and because it is a one stop shop with great products it is successful.
As good as Stryker is however, they have to think smart if they want to protect their future. Their powerful sales force alone will be no match (in the longer term) for much higher quality, transformational products and tech... Surgeon's delight dealing with ex-pro athletes can not compete with game changing tech... Wake up Stryker Corp .....before its too late!
Sonny is locked in a dance of promises, but if he is smart he will keep the door open to Stryker and others, while continuing his dance... Why promise the tech to #3 company.... a deal with 1 or 2 would result in a much stronger resultant company; and (for shareholders also)....
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