FLEX NATION

[Deeznutz187-420]

UCPA activity: June 16th- 

 http://www.ucpworld.com/?page_id=1202#2037


shareholder’s newsLetter: 2Q 2017

We welcome our shareholders to the 2nd Quarter issue of the UCP Newsletter. In it you will find current information as reported by the management of the various companies that fall under our holding company umbrella. 
Recently, several shareholders have contacted us asking about a potential upgrade from OTC Pink market to the OTCQB market. At the board’s latest meeting it was decided not to upgrade at this time.
As always, the Board thanks you for your continued support of UCP.           ____________________________________________________________________
Tre Kronor Media Stockholm   
A letter from the CEO of Tre Kronor Stockholm:
Dear shareholders:

We can summarize a good start to the year. Media investment levels are lower than budgeted, mainly due to lower investments from one of our top three clients. With less agreements depending on media spend, our revenue is in line with our budget YTD. We have seen positive development in a lot of areas and through hard work and focus on cost control, investing in our staff and working even closer to our most important clients, the rest of the year looks very promising.

Since our last newsletter, we have renewed our agreement with Hi3G and Kindred Group, won the Swedish Football Federation and now have great opportunities to grow that business for the next three years. Jointly, these three clients represent over 300 MSEK in media investments this year.

We will continue to invest in digital competence. Additionally, we have recruited Andrea Molinari as Head of SEM, Christoffer Larsson as Digital Planner, Bianca Franklin as Account Manager and Sara Regnell as Senior Social Media Planner. We have also recruited Jon Söderlind who will join our insight & research department after the summer. In addition, we have signed an agreement with Media Plus Europe to be their Joint Venture partner for the Nordics. This agreement has great potential for the future.

The trends for media investments is shown in the media barometer, presented below:
Note: YTD shows a +4.6% in total investments. The winners so far are TV (+7.6%), OOH (+12.7%), Digital/online (+10.2%) and Cinema (+29.6.%).



We will continue to invest for future growth in both key talents but also in our office, system, tools and technology. Of note, on July 1st, we will expand our offices with +250 sqm to fit more people and to make us ready for the future. We wish you all a fantastic summer.

Best regards,

Håkan Jerner
CEO Tre Kronor Media
______________________________________________________________________________
TreKronor Media Copenhagen  
It has been a good start of 2017 for TKM in Denmark. We are getting more and more referrals both from clients and from media owners. New contracts and clients are Momondo Digital, Unidrain and Capri Sun.
In the end of 2016, we said farewell to our client Casino due to structural changes within the Kindred Group. In sum, results for 2016 ended up on a positive note with the first half of 2017 building on that success. 


HowCom/HowCom Evolution - Sweden
The shares of HowCom have been sold off and thus HowCom is no longer a part of UCP.
______________________________________________________________
Local Planet – Sweden
Local Planet, established in May 2016, is continuing to grow in 2017.  Local Planet is showing good business progress to date.  It is still a small entity relative to Tre Kronor of course, but we look forward to further growth. Even more, the entity has several ongoing discussions with potential new clients.  
Local Planet International – a network of independent agencies
As was detailed in the Financial statements, Tre Kronor Media Stockholm, entered into a Subscription agreement (and a Shareholders agreement) with Local Planet International Limited on April 15, 2016. As a participant in this international media agency network, Tre Kronor Media Stockholm will gain the right to become a shareholder on March 2018.
Local Planet international currently has