Pulse Beverage Corp. (fka PLSB)

[mightymoe]

about your numbers.. one question: why did you use at cost figures..aka 11.9/12 bottles case?? isn't that cost??

so the big picture... u can fill in how many outlets per branded store?


Net Sales

We introduced Natural Cabana® Lemonade in a 20oz glass bottle in 2012 and since then have developed a multi-national comprehensive distribution system. During fiscal 2016, we began eliminating a number of weaker, non-performing and slow-paying distributors and now have approximately 70 distributors and 20 wholesalers. This was a strategic decision as we moved our sales model concentration from direct store delivery through distributors to warehouse direct to retail which has led to reductions in overhead associated with direct store delivery distributors. The continued decrease in net sales during 2017 compared to 2016 was expected. Our plan is to grow net sales from a more profitable fixed expense base and to increase sales prices, reduce promotional programs, reduce freight-out which, collectively, will increase our contribution margin.

As part of the restructure we switched our packaging for Natural Cabana® Lemonade/Limeade from a 20oz glass bottle to a 16.9oz European style glass bottle used in the making of Citrus Tree and Pulse Heart Health. This change has been well received in the market place and we expect to continue to deliver our products in this packaging.

Some of the more notable regional and national grocery and convenience chain stores are:

Albertsons/
Safeway/
Tom Thumb Markets,
Walmart,
Kroger/
King Soopers/
City Markets,
Stater Bros,
Food Max,
Houchens/
IGA/
IGA Express
/IGA Cross Roads,
Kmart,
7-Eleven,
United C-stores,
Weis Markets,
King Kullen,
Dierbergs Markets,
Hy-Vee Supermarket,
WinCo Foods,
Price Less Markets,
Gristede’s Foods,
Toot n Totem,
Travel America,
Walgreens,
Smashburger,
Bolla Markets,
Shop-Rite Grocery,
Natural Foods,
Flash Foods and
Associated Foods.

5,000 distribution outlets
6 cases sold per store /month = 160 (retail cost 27/case of 12)

5,000 x 162.00/month (less 3bottles /day in sales) = 2,430,000 perQ

- cost

= net profit

my numbers are low. if they have more distribution outlets then considered even better if the sales avrg more then 3 bottle per day even better... everything looks great.. their JOB is to keep the products rolling in and make the Natural Cabana available, one lost account is always going to be replace by a new account, let's not get lost in details and drama.. the company is growing and they went through a transition.. 2016 was the worst IMO, and that's well behind now, as the sales picked up again since march/april and growing well into the summer.


they do have the prospects of achieving very nice no per quarter.. they just have to stay focus on the supplying those 70 distributors and 20 wholesalers constantly and let them take it from there: less micromanagement, less overhead , more efficient and streamline operation for a nicer bottom line .


what happen to mexico operation??.. they had about 3000 outlets
what about china?

I know they had some problems with custom and labeling and some other details.. any updates?.. to fill me in if you know?
Not that it matters.. they can stay focuss on US until they are truly ready to take over the world..lol