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Imperia Entertainment Announces ``Never Submit'' Signature Series Clothing Line & Gear In Connection With Movie
BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Sept. 6, 2006--Imperia Entertainment (Pink Sheets:IPRE) President James Hergott announced today a signature series custom clothing and gear merchandising line will be created in connection with the mixed martial arts (MMA) movie "Never Submit."


Hergott will collaborate with TapouT Magazine Executive Vice President Bobby Pittman to determine what the line will consist of. Popular items expected to debut in the series include apparel items for both men and women and will feature t-shirts, hoodies, beanies, hats, tank tops, jackets, rashguards and shorts, as well as intimate attire such as thongs and boxers. The "Never Submit" signature series will also include popular gear and accessory items like bags, wallets, bandanas, hand-towels, patches, keychains, jewelry and water bottles.

Hergott comments" "'Never Submit' is the right project, at the right time, aimed at the right demographic for Imperia Entertainment. The goal is to develop a quality line of clothing and gear to carry the 'Never Submit' branding. The styles must be practical, look and fit great, appeal to hardcore and casual MMA fans as well as offer a distinctive tie in to the movie. Collateral items and branding seen in movies influence buyers to purchase similar items in the marketplace, especially in the areas of clothing and related merchandise. The sport of MMA and the apparel and gear associated with it are insanely popular with the teen/young adult demographic 'Never Submit' will target, but the availability and styles are very limited. It makes perfect sense to take advantage of the opportunity to create our own signature series and market that brand accordingly."

TapouT Magazine will showcase the "Never Submit" signature apparel and merchandise line on a virtual store they are developing for their website, as well as in their magazine and at their events booth. The signature series items will also be available at www.neversubmit.com and www.mmamovie.com, both controlled by Imperia Entertainment, who also plans to unveil "Never Submit" designs at several promotional events planned in connection with promoting the movie.

"TapouT Magazine and everyone associated with the publication are quality-conscious in everything they do. Their contributors include some of the top talent MMA has to offer, covering absolutely every facet of this sport. The line we come up with will be put through the ultimate test during the filming of 'Never Submit' and if it makes it through that, the line will be good enough to put our name on it," adds Hergott. "The actors and fighters who are featured in the movie will wear the 'Never Submit' signature series gear and apparel in order to further promote the merchandise line. This is expected to bring greater exposure to both the movie and the merchandise line."

ABOUT NEVER SUBMIT

"Never Submit" is a movie which portrays the thrill of victory and agony of defeat within the sport of mixed martial arts. "Never Submit" takes place in a tournament setting similar to the movie "Bloodsport," but rather than exploiting MMA as underground no-holds-barred fighting, it seeks to portray the sport in a realistic and positive light. The movie will be an inspirational tale similar to "Rocky," but the lead character in "Never Submit" is an educated young man, rather than a beaten-down punch-drunk fighter. Mr. Hergott comments: "MMA is a very intellectual sport. A physical chess match. I want to portray the sport and its fighters as intelligent rather than dumb brawlers, as is often done in other movies."

Already attached to the project is Executive Producer Tarquin Gotch ("Home Alone" and "Curly Sue") and cinematographer Peter Benison, CSC ("Chicago" and "Silent Hill"). Imperia Entertainment president James Hergott authored and is slated to direct "Never Submit."

Imperia announced on August 14th that it received permission to use fighters from the Ultimate Fighting Championship (UFC) in the movie. "Never Submit" has a MySpace page, which has been rapidly growing in popularity and targets the same young adult demographic that MMA appeals to and can be found at: http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=102048317 (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

On Aug 15th, Imperia announced a nationwide talent search including auditions being held at a multitude of the top MMA gyms throughout the country, including S.L.O Kickboxing and The Pit, Cobra Kai Jiu-Jitsu, Renzo Gracie Academy, Jorge Gurgel Mixed Martial Arts Academy and Gracie Barra Academy Lake Forest and Countryside. Additional locations will be included in future press releases.

On Sept 5th, Imperia announced a strategic alliance with TapouT Magazine to partner together for "Never Submit" and to work together on a cross-country promotional/audition tour. Exact dates, times and criteria for each role to be cast will be announced in a future press release.

All audition and sponsorship inquiries should be directed to Cindy Ortiz via e-mail at: [e-mail].