Reeltime Rentals Inc (RLTR)

[Buddhaman]

more expensive, and has security issues.. still, companies like Amazon, Apple, even Movielink have MAJOR cash behind them - which means they can simply out-market the little guys.

History shows us that the best doesn't always win on the consumer side, the one with the best marketing does.

I'm sure RLTR knows this - after all you wouldn't try to launch a product without first understanding the threats in the landscape before you... My guess is their main aim (judging by how they present themselves) is to ultimately license out PowerGrid to these bigger players, or even be bought outright - and they'll need to explain their DRM strategy for that to work out.

Making money with good technology is different to making money with consumers... and in that, marketing $$$ has a lot less to do with it because then you're basically hoping your biz dev guy can sit down in front of the right people.

That all being said, i'm still hoping they can win on both sides :)