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SEATTLE, WA--(Marketwired - Jun 9, 2017) - Baristas Coffee Company (OTC PINK: BCCI) announced that CNBC will air a series of special product highlight spots featuring Baristas white coffee single serve cups during Shark Tank episodes to 35 million households. The spots will run during prime time between 7pm and 11pm.

Barry Henthorn CEO stated: "Shark Tank has become one of the most entertaining and educational shows relating to creating and building a business in the country. Having Baristas White Coffee single serve cups seen during episodes of Shark Tank will introduce this truly unique product to consumers across the country. This has only been made possible by the positive and immediate response that Baristas has received from its first week of its advertising campaign."

Baristas recently kicked off a national multi-faceted advertising campaign which combines digital display advertising driving traffic directly to Amazon with a broad reaching terrestrial (over the air) radio campaign on over 120 stations nationally utilizing the top radio platform in the country. This week Baristas added Spotify the world's most listened to streaming music to its campaign currently underway. This campaign is the initial expansion of advertising and focuses exclusively on the unique white coffee Keurig cups. A media plan has been developed extending out over the next 6 months focusing on the expanding Baristas White Coffee product line as well as other Baristas products soon to be announced.

Baristas partnered with Amazon, the most valuable retailer in the United States, to offer the only White Coffee single serve cups compatible with the Keurig® K-Cup® Brewing System 2.0 available on www.amazon.com at: https://www.amazon.com/Baristas-White-Coffee-Single-Arabica/dp/B018VYS7YW/ref=sr_1_1_a_it?ie=UTF8&qid=1496872256&sr=8-1&keywords=baristas+white+coffee through "Amazon Prime".

White Coffee is a rarity and is developed using a slow and low heat roast that preserves a much higher caffeine level than a traditional roast. Because the beans have been under-roasted, white coffee has a lighter taste than traditional coffee and is described as both neutral and nutty. http://www.otcmarkets.com/stock/BCCI/news/Baristas-White-Coffee-to-be-Featured-During-Shark-Tank-on-CNBC-to-35-Million-Households?id=161592&b=y