Wednesday, August 13, 2003 1:36:57 PM
Giggles...just playing with ideas. Interesting though that the power tool got through. The other option is that you go for something so off the wall, that at least people talk about it, with humour or shock or plain What?
The marketing company could have said:
Ok, let's launch 'ED' ???
Yes, it is a boy/man's name.
Lost?
Well, ED is Efficiently Dynamic.
So, we have a generation of people saying, "what powers that?"
and looking at their cool device say, "ED" -
Who?
Anyone seen my ED?
Damn, I left ED in the car!
Who are you talking to? ED!
Just docking ED.
Put ED in bed.
Great with the OEM's - ok, meet ED.
Stick ED in it and see what happens.
I mean, since these devices are no longer stuck to our desks, and go everywhere with us, then personalise them. Give these chips a soul.
Imagine the shock and the funny lines on the message boards over the last 24 hours or so. At least there would be no room for effing jokes!!!!
The logo would be fantastic. The circle 'c', which looks like an 'e', on the Crusoe logo, followed by one letter 'D'.
Anything 119, but not Efficeon - sorry.
Long and Strong and Singing my Song
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