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Press Release Source: MediaMax Technology Corp.


MediaMax Technology Broadens Its Reach
Friday September 8, 9:00 am ET


PHOENIX, AZ--(MARKET WIRE)--Sep 8, 2006 -- MediaMax Technology Corp. (OTC BB:MMXT.OB - News), an international sales and marketing group, has expanded its reach to other sectors of the entertainment and lifestyle industries.
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Company president, Scott Stoegbauer, explains, "In order to ensure the future success of MediaMax Technology, it is crucial that we continue to develop and acquire new products and services beyond the technology sector and into the exploding consumer entertainment and lifestyle market. Diversification is the key that provides us with additional layers of protection against those forces that have stagnated the growth of certain consumer entertainment products from our recent past."

Historically, the Company has focused on products like SunnComm's MediaMax(TM) suite of digital enhancement products for the music and entertainment industries. Moving forward, the Company has already begun expanding the products and services it represents by including all of SunnComm's (Other OTC:SCMI.PK - News) new consumer-enabling technologies and eye-popping, interactive viral marketing products. Our goal is to expand beyond optical media and technology altogether, as MediaMax becomes more involved in the broader entertainment and lifestyle markets.

The Company's core competency continues to be its ability to successfully identify unique and efficient ways to propagate solutions, moving quickly and assertively to take advantage of favorable market segments. The Company is currently involved in the process of due diligence and acquisition of complementary consumer entertainment and lifestyle companies which we believe will augment our existing and developing assets. A prerequisite for considering any potential acquisition will be our belief that we can instantly recognize revenue and quickly build that revenue through complementary sectors and contacts.

"As I mentioned in my public comments back in July," Stoegbauer concluded, "during the past 8 months, we have sought to diversify our product offerings. This has been evident as we turn our focus toward products, services and development in less controversial sectors of the home entertainment industry. This process, as well as due diligence and continuing research, has resulted in several significant opportunities which I expect to capitalize on in the coming weeks."

ABOUT MEDIAMAX TECHNOLOGY

MediaMax Technology Corporation (OTC BB:MMXT.OB - News), with its international reach and ever-expanding consumer entertainment and lifestyle industry contacts, has been able to insert itself into the enviable position of being privy to industry insider news, trends and developments, thus guiding the team in its strategic growth of new and existing products and services. This positioning further facilitates market penetration of the existing products while setting the stage within the global entertainment industry for future vertical and lateral market infiltration.

ABOUT SUNNCOMM

In just five years, SunnComm International Inc. (Other OTC:SCMI.PK - News) became the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum, and Double-Platinum selling albums and has appeared on many other best-selling albums, totaling over 165 commercially released CD titles across more than 30 record labels. The company understands and has weathered the challenges surrounding digital content management, protection and enhancement and has recently announced more than four new non-controversial consumer-enabling products. In January 2003 SunnComm co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit: (www.microsoft.com/presspass/press/2003/jan03/01-20SessionToolkitPR.asp).

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Statements contained in this release, which are not historical facts, may be considered "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations and the current economic environment. We caution the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance or expectations expressed or implied by such forward-looking statements.



Contact:
For additional information about MediaMax Technology Corp., please visit
the Company's Web site at (http://www.mediamaxtechnology.com) or contact:
Company Contact:
Scott Stoegbauer
602-267-3800
[e-mail]

Investor contact:
Investor Relations
602-231-0681
[e-mail]

For more information about SunnComm International Inc., please visit the
Web site at (http://www.sunncomm.com) or contact:

Company contact:
Peter H. Jacobs
602-267-7500
[e-mail]

Investor contact:
Investor Relations
602-231-0681
[e-mail]



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Source: MediaMax Technology Corp.