Pulse Beverage Corp. (fka PLSB)

[mightymoe]

I see it in full disclosure: as a planned restructuring to narrow losses increase profit margins: sure had to take a step back to jump forward, but is not like the "investors" were left in the dark about the company plans:

http://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Released-Its-Annual-Report-for-Year-Ended-December-31--2016-and-Reports-That-Its-Adjusted-Net-Operating-Loss-Narrowed-by--920-660-an-Improvement-of-37-5--Over-the-Previous-Year?id=156308&b=y

Pulse Beverage Released Its Annual Report for Year Ended December 31, 2016 and Reports That Its Adjusted Net Operating Loss Narrowed by $920,660 an Improvement of 37.5% Over the Previous Year

Apr 19, 2017
OTC Disclosure & News Service

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DENVER, April 19, 2017 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTCQB:PLSB) announced today that it had filed its annual 10-k with the United States Securities and Exchange Commission for the period ended December 31st, 2016.

For the year ended December 31, 2016, Pulse reported gross sales of $2,833,387 vs $3,730,676 for 2015. This represents a decrease of $897,289 or 23.9%. This decrease is consistent with the planned restructuring of Pulse’s operations designed for higher sales per employee, and also to allow Pulse to sell products directly to retailers instead of competing for distributor attention against larger and more well-known brands. While these changes negatively affected revenues during the third and fourth quarter of 2016, Pulse’s operating losses were considerably lower. Management believes these changes will reap benefits in the future. By way of example, subsequent to year end Pulse has shown consistent 20% month over month increases in shipments, and expects that trend to continue.

In 2016, Management elected to incur a one-time non-cash charge to operating expenses in the amount of $1,031,540, which consisted of a planned write-down of certain intangible intellectual property related to formulation, rights, and patents of products not currently marketed for sale. This write-down should be considered when comparing results of operations between the 12 months ended December 31, 2016 and the same period in 2015. Therefore, while we reported a net operating loss of $2,574,173 vs $2,466,273, an increase of $107,780 for the 12 month periods ended December 31, 2016 and 2015 respectively, the actual results excluding that one-time charge are considerably improved. For the year ended December 31, 2016, operating expenses (after deducting the one time charge of $1,031,540 for the intangible asset write-off) were $2,354,540, compared to $3,543,913 for 2015. This represents a significant reduction of $1,188,784 for operating costs. General and administrative expenses were $187,124 lower in 2016 compared to 2015, and salaries and benefits were $318,263 lower in 2016 compared to 2015. The net operating loss for the year-ended December 31, 2016 (after deducting the one-time charge of $1,031,540 for the intangible asset write-off) was $1,542,513, compared to $2,466,273 for the year ended December 31, 2015, a reduction of $923,760. This represents a 37.5 percent reduction in the operating loss for 2016 compared to 2015, and represents a very positive result from Pulse's corporate restructuring.

Total other expenses for 2016 were $769,817 vs $242,653 in 2015, an increase of $527,164. This increase is primarily related to financing and interest costs related to the cost of capital that Pulse needed to restructure and fund operations in 2016.

Net loss for 2016 was $3,447,550 vs $2,708,926 for 2015, an increase of $738,624. Excluding the one-time non-cash charge for the write down of intangible assets in 2016, the net loss for 2016 decreased to $2,416,010 from $2,708,926, an improvement of $292,916 or 10.8% for 2015.

Robert Yates, CEO of Pulse, said, “We have worked very hard to change the way that we do business so that we can accomplish more with fewer costs. We believe that with our new business processes, and the traction of the month over month 20% increases in shipments we are getting with our products, we should be able to become profitable, on an EBITDA basis, during 2017, and our goal is to earn a net income profit in 2018.”

Pulse is expecting to continue to reduce its debt exposure to TCA over the course of 2017 which may further positively impact its bottom line. (For more information about Pulse’s finances and prospects please see its recently filed Form 10-K for the year ended December 31, 2016).

UPDATED REPORT of Q1


http://www.otcmarkets.com/stock/PLSB/news/Pulse-Beverage-Released-Its-Quarterly-Report-for-the-Period-Ended-March-31--2017-and-Reports-That-Its-Adjusted-Net-Operating-Loss-Narrowed-by--55-872-an-Improvement-of-15-0--Over-the-Previous-Years-Comparable-Period?id=159712&b=y

Pulse Beverage Released Its Quarterly Report for the Period Ended March 31, 2017 and Reports That Its Adjusted Net Operating Loss Narrowed by $55,872 an Improvement of 15.0% Over the Previous Years Comparable Period

May 22, 2017
OTC Disclosure & News Service

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DENVER, May 22, 2017 (GLOBE NEWSWIRE) -- The Pulse Beverage Corporation ("Pulse") (OTCQB:PLSB) announced today that it had filed its Q1 FY2017 Quarterly Report (10-Q) with the United States Securities and Exchange Commission for the period ended March 31, 2017.

For the 3-month period ended March 31, 2017 The Company reported gross sales of $368,442 vs $737,414 for the comparable period in 2016. This represents a decrease of $368,792 or 50.0%. This decrease is consistent with the planned 2016 restructuring of the Company’s operations that was designed to achieve higher sales per employee and to allow the Company to sell their wares directly to strategic retailers. Also, at this same time, the Company was reintroducing their Lemonade and Limeade products in the new 16.9-ounce European glass format, which has been requested and received well by the retail trade. While these changes negatively affected revenues during the first quarter of 2017, our operating losses became narrower. Management believes these changes will continue to reap benefits in the future, in the form of increased revenues and future profitability.

For the 3-month period ended March 31, 2017 the Company's net operating loss was $316,108 compared to a loss of $371,980 for the comparable period in 2016. This represents an improvement of $55,872 or 15.0% against a revenue decrease for the period of 50.0%.

Total other expenses for the 3-month period ended March 31, 2017 was $1,014,869 compared to $185,288 in the comparable period in 2016 an increase of $829,581. This increase of $932,365 is primarily related to non-cash based Derivative Liabilities estimated expenses associated with the financing that the Company obtained which was needed to restructure and fund operations over the reporting period. These estimates may change based on the actual cost of these derivative liabilities as they are realized.

Net loss for the 3-month period ended March 31, 2017 was $1,330,997 compared to $557,267 for the comparable period in 2016 an increase of $773,730. Excluding the non-cash Derivative Liabilities charges for the net loss for the 3-month period ended March 31, 2017 the net loss decreased to $398,632 from $557,267 an improvement of $158,635 or 28.5% for the comparable period in 2016.

Robert Yates, CEO of Pulse, said, “I am very proud of our team at Pulse. Our 2016 restructuring of our operations is starting to yield positive results. Today, we are now able to do more with lower costs compared to the past. Going forward, our new business processes are generating increases in product shipments. As a result, we believe that our Company should be able to become profitable on an EBITDA basis during 2017 when we anticipate being able to achieve record quarterly sales. Our goal is to earn a net income profit in 2018.”

The Company is expecting to continue to reduce its debt exposure to TCA over the course of 2017 which may further positively impact our bottom line. (For more information about the Company's finances and prospects please see our recently filed form 10-Q for the period ended March 31, 2016).

About Pulse Beverage Corporation

Pulse Beverage Corporation ("Pulse") is an emerging beverage company that offers Natural Cabana® Lemonade/Limeade in 7 great tasting, low-calorie flavors and Natural Cabana® Coconut Water in pineapple and natural flavors. With Pulse's revamped business model, utilizing warehouse direct and key accounts, Pulse directly teams up with major retailers like Walmart, Albertsons/Safeway, Kroger, Stater Bros, Food Max, Houchens, Kmart, 7-Eleven, United C-stores, Weis Markets, King Kullen, Dierbergs Markets, Hy-Vee Supermarket, WinCo Foods, Price Less Markets, Gristede's Foods, Toot n Totem and Travel America. Consumers easily find Pulse's prominently displayed products thereby increasing revenue and earnings for shareholders of Pulse.

Once transition is complete, they'll end up with better margins of profit, and a much more efficient distribution channel; Let's not forget one of their product went through a re'design re'sizing, that also reflects interruption in the bus flow.

Down on the road when they will be able to do so, they'll completely write off (pay off debts incurred).. till then it will be carried over and over on books..

this is how it goes..

;)