There are only two reasons to sell: 1) Sell when your reason for entering a trade is no longer in existence, or 2) Sell when your point of maximum pain has been hit. Whichever comes first.
A simple rule of "maximum pain" is the 25% trailing stop. One suggestion for a more advanced trailing stop is the idea of a 3-to-1 reward-to-risk ratio... Ask yourself, "What can I really make here?" Then divide it by three. That's your trailing stop for that position.
Pennies not a zero sum game as much as some zero game.
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