Pulse Beverage Corp. (fka PLSB)

[ChinaDude]

Taco, they have a 30% gross margin not net! They factored out the invoices at a 27% discount so hence you have 3% gross to work on. 3% gross is why they are losing over a mil a qtr. Average beverage companies should have 50-55% gross profits. Industry standards prevail and for an "emerging growth company" as they like to call themselves, it is absolutely pathetic that they spent Zero on R&D.