CMG Holdings Group Inc (CMGO)

[iPickle]

Good Gaming, Inc CEO posts:

Could esports attract millennials to casinos?



Jon Bukosky
We are still years away in Vegas! That scene/community will support major events that are finals driven by MLG & ESL.. The mid market scene is still too small to drive revenues that can cover the marketing, licensing & production costs. These entities need to remember if you do not have a significant prize pool (5/6 figures + team logistics & hospitality) you will not attract the pro teams. If you do have a prize pool of over 10K you need to secure a tournament license from that publisher. This is very important as every publisher has embargo's at certain times thru the year not to degregate their own Pro League interests. In short, anyone can talk the talk, make sure you partner or hire a company who has walked it at the Pro League level!

Vik Grover, CFA
I disagree we only target the 250MM amateurs that want to turn pro, we are proposing casino operators run a series of qualifers over 4 weeks, then do a $25K grand finale on site with the top 8 from the qualifiers and top 8 players from the title. A pro-am event that would be streamed and attract crowds from 2 hours driving any direction. We are doing 45 tournaments a month now and we don't need a license for smaller pots for amateurs. No way Blizzard would stop a large grand finale event that only builds their brand and costs them nothing. All qualifers will be free to enter so "inclusionary" as Blizzard calls them. Sponsorship dollars for such events will be plentiful. We are already talking to 4-5 Native Tribes and one leading operator in Vegas for this arrangement. Also we don't see shooter games as the real market for casinos. It's fantasy card games like Hearthstone and Gwent.


Sean Virgen
Do you already have an outreach and marketing strategy in-place to build awareness to your target audience? Often times, the casinos won't aid in the advertising efforts and that falls onto the event producers themselves. Vegas is different then most cities, especially on how a message should be crafted to bring in a crowd. It's one thing to get the teams to attend, but it's another to fill the seats and sell the tickets. We've been in Vegas for 18 years, and we'd be happy to offer our assistance and expertise if needed.

Sean Virgen
The casinos want to attract "millennials" and one way they are now attempting this is through skill-based gaming machines. They look just like a videogame, and function the same way for the most part. Then investing in Esport arena spaces, to hold these tournaments. They hope that those attending the events will place bets for their teams, and then after the show go to the gaming floor to play to win cash on the skill-based machines. Most of the local community has no idea that this currently exists and on a tourist level, it's probably close to the same. Not all gamers are millennials, and not all millennials are gamers. I feel there is a big opportunity to educate and build awareness of this industry and its presence in Las Vegas. It's a land grab, and everyone wants to buy it up fast.

Vik Grover, CFA
I just spoke to the biggest operator in Vegas and they like the idea of fantasy card games, much easier to monetize and makes more sense than these craqzy arenas and no idea how to monetize.

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