Intellipharmaceutics International Inc. (IPCI)

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The panel committee is going to get a real kick out of the guy showing up in a blue m&m costume with a bag of blue smarties in hand

http://www.medicaldaily.com/chemicals-your-food-mms-feeling-blue-search-natural-food-coloring-400704

Chemicals In Your Food: M&Ms Feeling Blue In Search For Natural Food Coloring
Oct 10, 2016 06:00 PM By Elana Glowatz

The New York Times Magazine notes that experts are not entirely clear about how artificial dyes affect the human body. “Research shows that Blue No. 1 is the only dye that crosses the blood-brain barrier, which exists to protect the brain from toxins and pathogens. It enters the fluid inside the skull, but scientists know almost nothing about what it does once it’s there.”

Despite the suggestion of possible health risks, some are still skeptical. Roger Clemens, a food scientist and USC professor of pharmacology, told the L.A. Times the idea that the dye is harmful needs more clinical data to back it up.

In the search for a more natural alternative to blue food coloring, the answer may lie in the blue-green algae spirulina, an edible substance sometimes used as a supplement. Or not.

According to Scientific American, Nestle-Rowntree started making blue Smarties with the algae, and The New York Times Magazine reports that Mars is looking to do the same. But the magazine says “right now, there isn’t nearly enough spirulina dye to go around — and in any case, sometimes it doesn’t yield just the right blue, or the color degrades and comes out blotchy, or it tastes odd.”