Straight Up Brands (fka STRU)

[Mr. Zen]

Straight Up Brands Appoints Glazer's to Distribute Bracco Wine in 4 States
Thursday September 7, 9:00 am ET


NEW YORK, NY--(MARKET WIRE)--Sep 7, 2006 -- Straight Up Brands, Inc. (Other OTC:STRU.PK - News) (the "Company") (www.straightupbrands.com) an emerging developer and global marketer of premium branded wines and spirits headquartered in New York, today announced the appointment of Glazer's to distribute Bracco Wine in Ohio, Indiana, Missouri and Kansas. Glazer's, currently operating in 12 states, is one of the nation's largest wholesale distributors of wine, spirits, and malt beverage products. Bracco Wine is a line of 8 Italian wines that the Company is marketing in collaboration with Lorraine Bracco.
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According to Paul Davis, the founder of Maison Jomere and Straight Up's importer, "I have been in the wine trade since 1967 and during this time I have had the honor and pleasure to represent some of Europe's finest estates and wine shippers. In September of 2005 I met Lorraine Bracco and immediately was impressed with her demands for quality. The first thing she said to me was 'if my name is on the label then we must have very good wines.' What a refreshing attitude."

"Once the parameters were established by Lorraine we set out to create the Bracco wine selection. We tasted, styled and worked with some of Italy's best producers and estates in order to create the wines that make up the Bracco Wine Selection. I am extremely proud to say that our wines have been very well received and to some critical acclaim. Respected publications such as The Wall Street Journal, Time Magazine and The Dow Jones Wine Index gave our wines wonderful reviews and mentioned the high quality of wines with particular attention being lavished on our Pinot Grigio. In my mind we must be doing something right," said Vincent Viola, President of Straight Up Brands.

The wine has been well received by the trade, among the press and with leading sommeliers. Lorraine has already appeared with the wine on a number of shows, including "Martha Stewart" and "The View." She has introduced the product to many restaurants, has been working with our distributors and importer, and has been an excellent partner who is committed to the success of this product.

About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; future products include Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, MoMo Mojito with Ja Rule, and Gravity Blue Long Island iced tea with Magic Juan. The Company anticipates adding to these product lines with additional celebrity endorsements prior to the end of 2006, and continuing through 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

The Company has distribution contracts with 10 distributors, including Southern Wine and Spirits, Opici and Stoller, who distribute the Company's products in 17 states.

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FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up's undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release, Straight Up will appropriately inform the public.



Contact:
Contacts:

Investment Banker:
Paul Gozzo
President/CEO
PMG Capital
888-747-5397

Investor Relations Contact:
Gerald Kieft
Or
Ryan Audin
Wall Street Resources, Inc.
2646 SW Mapp Road, Suite 303
Palm City, Florida 34990
772-219-7525
http://www.wallstreetresources.net

Straight Up Brands, Inc.
David McCallen
C.E.O.
888-890-8909



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Source: Straight Up Brands, Inc.