Advanced Micro Devices Inc (AMD)

[j3pflynn]

Signs of some actual marketing...
http://www.infoworld.com/article/03/08/12/HNamd64logo_1.html

AMD64 logo program launched
Campaign aimed at improving awareness of its 64-bit processors

By Gillian Law, IDG News Service August 12, 2003

PC manufacturers expect a new marketing campaign announced by Advanced Micro Devices (AMD) on Tuesday to improve awareness of the company's 64-bit processors among consumers and corporate buyers.

The campaign will put an AMD logo on PCs, software and peripherals, identifying them as being "ready for AMD64." It is being launched to raise awareness of the platform, which includes the AMD Opteron processor for servers and workstations, and the AMD Athlon 64 processor for desktops and mobile PCs. The Athlon 64 processor is due to be launched on Sept. 23, the Sunnyvale, Calif., company said in a statement.

In addition to running new 64-bit applications and operating systems, the AMD64 platform can also run older software written for the 32-bit x86 processor architecture. This means users can upgrade their hardware while continuing to use legacy applications, AMD said.

The campaign will help desktop, notebook and server manufacturers like Evesham Technology of Evesham, England, push AMD products in a market where Intel's name is far better known, said Carolyn Worth, a spokeswoman for Evesham...