NewAge Inc (fka NBEVQ) (NBEVQ)

[ambulance_blues]

"The world doesn't need another slightly less bad for you drink".

I totally agree with this sentiment from Willis. But does this mark a 180 degree turn from the company's legacy brands? With all their sugar content, One Drop, Xing, Coco Libre and Bucha are nothing if not "slightly less bad" drink alternatives. Where do they fit in with the recent focus on "truly healthy, functional beverages"?

Brent Willis, Chief Executive Officer of New Age Beverages remarked, "We made a commitment that we would make a difference for consumers with truly healthy, functional beverages. We believe the world doesn't need another slightly less bad carbonated soft drink or more drinkable sports drink. With the internalization of the expertise and insights from PMC we will compete in a spectrum that our major competitors are not in, and not even contemplating."