Nintendo (NTDOY)

[Nikodemos]

LOL,...Agreed!! What was BETWEEN THE LINES in the Pokemon Deal
was this: NTDOY released their stranglehold-DEATHGRIP on licensing.

While this 100+ year old company has BELOVED titles & characters that span generations, they've favored control over monetization. I reported that Disney, a similar entity in terms of corporate history & longevity, has been running $36B (Yes, with a "B", as in BILLION) in passive licensing revenues EACH YEAR!! Thirty-six BILLION DOLLARS...each year.

While Nintendo has recently lightened-up: 2020 Nintendo-character theme-parks, rides, eats, etc.. are due in time for Japan hosting the Olympics:
http://www.cnbc.com/2016/12/12/universal-to-open-first-nintendo-centric-theme-park-by-2020.html

Of course Nintendo established The Pokemon Co., which it owns & controls. which is their OFFICIAL licensing arm; they haven't EXACTLY been PROLIFIC in doling out licenses. So, although they EARN MULTIPLE pieces of the Pokemon GO! game, it marked a shift into deploying these ASSETS towards PASSIVE earnings, income & putting them into CIRCULATION.

Yes, they HAVE DONE THIS to SOLID RESULTS with TV & have announced working on selecting some MOVIE PROJECTS:
https://www.theverge.com/2016/5/16/11681150/nintendo-movies-nx-launch-kimishima-interview

But, there again, NTDOY has been more cautious, deliberate & painfully slow. BUT, it is progress!!

Here, from the Producer of the successful
"LEGO MOVIE":
http://www.cinemablend.com/new/Could-Mario-Link-Join-Forces-Nintendo-
Movie-113097.html


Once again, there is PROGRESS being made,...But the point for ME was that Nintendo is moving in the direction of LEVERAGING & MONETIZING ASSETS that they've been TOO RELUCTANT to do before,...Mostly for fear of "damaging the brand" in some unexpected way (as I understand it).


Their move into MOBILE should also be LAUDED along the same lines. NTDOY is learning about market synergies & the many market-niches that have been evolving with today's plethora of choices. It took Nintendo a long time to GET OVER the concern that Mobile Gaming might eat into their other gaming devices, products & revenue streams. I think we can ALL AGREE that the success of Mario Bros (mobile) & Pokemon GO! has Nintendo starting to SEE THE LIGHT!!

Let's hope that continues....


$NTDOY