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OTTV .0012 HUGE ARTICLE!! Viva Entertainment Group (OTTV) Could Make Waves for Hulu, Netflix (NFLX), Hulu and Other OTT Television Names

Viva Entertainment Group Inc (OTCMKTS:OTTV) is going to be trouble for players like Netflix, Inc. (NASDAQ:NFLX) and Time Warner Inc (NYSE:TWX).

BY BRYAN MURPHY
Sep 13, 2016 4:52:17 AM PDT | No Comment(s) - Post a Comment Rating

The phrase "over the top television," or its abbreviation "OTT," aren't new terms. The phrase was created shortly after Netflix, Inc. (NASDAQ:NFLX) became a viable alternative to traditional cable television services less than a decade ago. The over-the-top battle didn't get intense, however, until very recently. Now that it has though, stand back.... sparks are starting to fly.

They'll be flying for a while too, if a young and hungry startup called Viva Entertainment Group Inc (OTCMKTS:OTTV) has its way. Netflix, Hulu (which is jointly owned by Walt Disney Co (NYSE:DIS) and Twenty-First Century Fox Inc (NASDAQ:FOXA)) and all the other new players in the OTT arena may want to look behind them. In the meantime, investors may want to take a step back and look at where the big money in the OTT business is going to be made over the course of the coming decade. OTTV is well positioned to become a centerpiece of the over-the-top television race.

Netflix isn't the dominant player it once was in the Internet-delivered television industry. To be fair, it was the first on the scene, and set the pace while it was carving out the biggest piece of this market. In the meantime thouhg, it's largely become a commodity, opening the door for new players and new kinds of delivery vehicles.

For example, aside from Hulu and Netflix, CBS Corporation (NYSE:CBS) has gotten into the game with a new service called CBS All Access. The product allows subscribers - for a nominal monthly fee - access a great deal of old and new CBS video content via the internet. And HBO, from Time Warner Inc (NYSE:TWX), has garned a small crowd with a subscription-based Internet television product called HBO Go.

Yet anopther one is Sling TV, from DISH Network Corp (NASDAQ:DISH). It's really broken new ground in the over- the-top market by assembling several television channels into an entire package -- including live network broadcasts -- and then selling that package at a rate that's much lower than what it would cost a cable subscriber to watch the same channels through a typical coaxial or satellite-supplies broadcast. Sony Corp (NYSE:SNE) has done the same with what it calls Vue, offering a variety of cable TV packages... including the all-important network broadcasts from a couple of the major network names.

More competitors will be popping up soon.

As the dust continues to settle from the advent of OTT, one overlooked fact is now being recognized by consumers. What's that? As much choice as we once thought we had with over-the-top television, consumers now recognize we don't actually have that much choice.

Take Netflix as an example. What a subscriber gets is what a subscriber gets, which is access to the same content viewers half a world away also get. Though all of its is certainly high quality digital content, subscribers don't actually have a choice as to what they can view. Moreover, there's no customization or different kinds of products for different kinds of viewers. The same goes for Hulu.

Sony Vue and Sling TV partially address that issue by offering access to a couple different packages. Both companies still offer thorough bundles, however. Meanwhile, CBS All Access and HBO Go offer very good content, but not necessarily a great deal of it... it all comes from the CBS library.

The next evolution of over-the-top television will be a complete customization of OTT choice, which not only allows for regional or topical or lifestyle/niche options. It also adds choices like live broadcasts AND on-demand AND pay-per-view choices all within the same platform. Better yet, that platform will be device-agnostic.

Viva Entertainment Group has created that platform.

The product is called Viva Middleware. In simplest terms, it's a turn-key technology allowing anyone to get into the OTT business with their own customized, over-the-top television service. Live broadcasts, on-demand video, music channels and original programming are all possible. This means the service provider can customize the product locally or regionally, or even thematically, like an all-sports or an all sci-fi venue. The possibilities are endless, which is in stark contrast to Netflix's "one size fits all" service.

More important, the company announced a few weeks ago it was entering into joint venture with Oi2 Media, to create an OTT service that caters to a certain segment of the nation's demographic. See, Oi2 Media is the United States' biggest distributor of Latino-centric digital content, delivering both music and television. It's the name behind CNN en Espanol and ESPN Deportes Radio, just to name a few. It wouldn't be out of line to call the joint venture something along the lines of a Latino network. The next product could be a low-cost cable option for a university's students. The one after that could be a Hulu-like service just for a hotel chain's guests (the company's next focal point, by the way). The one after that could be one that caters to kids, serving up all kinds of cartoons. There are no limits.

Whatever's in the cards, the Oi2 news effectively turned the company's switch to the "on" position. The market's going to take notice that anyone can now chip away at the top players' dominance in this space. Netflix, Hulu, CBS All Access and all the rest simply don't allow for the kind of flexibility Viva Entertainment Group can offer to an enterprising newcomer that's ready and willing to take on the big boys.

It's no small opportunity either. The over-the-top television market is projected to grow from $28 billion in 2015 to $62 billion by 2020. That's an annualized growth rate of 17%.

Regardless of the market size, OTTV is in the right place at the right time. Over-the-top TV has been validated. The competition is heating up. Several service providers who have thus far been shut out of the television market because competition was too strong (and funding was needed) can now get into market... and they have a great shot at up-ending entrenched names in the internet television space. Viva Entertainment Group is the gatekeeper. That's a compelling proposition for current and would-be investors.
http://www.smallcapnetwork.com/Viva-Entertainment-Group-OTTV-Could-Make-Waves-for-Hulu-Netflix-NFLX-Hulu-and-Other-OTT-Television-Names/s/via/1789/article/view/p/mid/3/id/837/