NeoMedia Technologies, Inc (NEOM)

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DD Cellfire Joins the Mobile Marketing Association
Tuesday September 5, 8:00 am ET

http://biz.yahoo.com/prnews/060905/sftu052.html?.v=71



SAN JOSE, Calif., Sept. 5 /PRNewswire/ -- Cellfire Inc. announced today that it has joined the Mobile Marketing Association (MMA). Cellfire will work with the MMA to drive widespread acceptance of next generation mobile applications designed to increase consumer choice and usability.

"The MMA's leadership and commitment to mobile marketing has been fantastic," said Brent Dusing, CEO of Cellfire. "Today, mobile coupons are emerging as the hottest new way for retailers to reach consumers and raise brand awareness. We're looking forward to working with the MMA and its members to ensure our customers stay ahead of the curve in mobile marketing."

The MMA is an action-oriented association designed to clear obstacles to market development, to establish best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. Its members range from handheld device manufacturers to wireless carriers to any company focused on the potential of marketing via the mobile channel. Cellfire is one of 28 new members in the past month alone.

"Cellfire's focus on opt-in marketing solutions further enhances the consumer experience through choice and usability of mobile applications," said Laura Marriott, executive director of the MMA. "We welcome Cellfire to the MMA and look forward to the company's active participation in the association to further drive the adoption of the mobile channel in fresh and innovative new ways."

Cellfire(TM) is a free downloadable application that provides valuable coupons from a host of local and national retailers within the user's geographic region. It is the only mobile coupon service available today that provides money-saving deals for some of the most popular national venues.

About Cellfire

Silicon Valley-based Cellfire is pioneering opt-in marketing solutions tailored for consumers' mobile phones. The flagship service Cellfire is the first-ever application that consumers can download to their cell phones and begin receiving coupons to use at their favorite stores, restaurants and entertainment venues. Major brands such as Hollywood Video, Bath & Body Works, T.G.I. Friday's and 1-800-flowers.com are among the many retailers where consumers can get discounts using the opt-in mobile solution. For more information, please visit Cellfire at cellfire.com.

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