Jones Soda (JSDA)

[NewJerichoMan]

Let's see if $JSDA can breakout from the backrow of the classroom, which contains laggards like COT, LWAY, REED, and LBIX. P/S TTM is ~1.29 (~$15.7M TTM / ~$20.3M market cap).




52-week range is approximately $0.35 to $0.75. Been sitting at $0.50 for a long while.

Reason why they could breakout is if they post a strong quarter tomorrow because Lemoncocco continues to gain traction (continued growth). Lemoncocco launched in late January last year (only selling 2 of 3 months) and they just expanded into ~280 new stores (World Markets), late in Q4.

Best case scenario is if they post a $5M Q (versus ~$4.2MQ), which would be a 20% increase YoY; plus they could get the "daily double" action of an expanding multiplier, thinking going from 1.3 P/S up to 1.5 P/S.

20% bump in revs * 15% improvement in multiplier (going from 1.3x up to 1.5x) = ~38% increase overall ($0.50 x 1.38 = ~$0.70). Maybe they throw in some nice comments about fountain sales at 7-11, too. This would push toward a $30M market cap.

Worst case is a quarter that starts with something less than a "3", or less than $3M. Probably gonna be a 30% drop in share price, testing 52-week low (~$0.35), and pushing the market cap to a 1:1 P/S (~$15M market cap).

I like, don't love, my odds here. I think the upside of a "daily double" outweighs the downward risk from $0.50. We'll see what happens tomorrow after close.