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Tuesday, September 05, 2006 6:40:12 AM
PP today:
Google One Step Closer To Physical World Connection
TUESDAY, SEPTEMBER 05, 2006
First Google teamed up with China Mobile and Nokia to introduce QR codes for search.
Next Google teams up with eBay to deliver Internet advertising.
Now the largest ecommerce site introduces a QR code service.
The next logical step is for the largest Internet advertiser to introduce a QR code creating site or application. Do you see the pieces coming together now?
From PacificEpoch Amazon promoted QR code service with China Mobile .
Amazon's China subsidiary Joyo recently partnered with China Mobile to promote China Mobile's bar code service QRcode on Joyo's shopping platform, reports Ccidnet.
China Mobile users can search for information on books by going to Joyo's WAP site and inputing the book's QRcode information. Joyo and China Mobile have already begun promoting QRcode in print ads and with discounted QRcode tickets in 11 subway stations in Beijing.
I still say that Google is one step away from being "the" mobile marketing player and this will have a big impact on the physical world connection companies. These PWC companies should be concerned in my opinion.
posted by Scott Shaffer @ 5:21 AM
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