I've been following this one for awhile but when it became apparent, from their 10Q filings, that they were not going to be able to repay the hard money loans they took in late '15 & early '16 the writing was on the wall. The moment they raised the A/S to 500M there was no looking back. And now increasing it to 5 BILLION....well the only play left is to wait until this puppy hits the ground ($0.0001) then play it for a dead cat bounce to maybe where it is now. The only way to look at this as an "investment" (i.e. because of the brands under their belt) is for the current CEO (as well as board) to resign, bring in a completely new board, CEO, and management and...unfortunately for current shareholders- a 20:1 REVERSE STOCK SPLIT! Sorry for showering the board with reality but that's- JMHO