Castle Brands Board (ROX)

[FUNMAN]

And that's the way Fake News gets legitimized.

One legitimate news agency picks it up from social media. Then another and another report it. Eventually they drop the source information.

Then it takes on a life of it's own.

But it never gets vetted through the agencies or entities the news is about. It's a cycle that starts to require denials.

If there was real truth to the story, ROX wouldn't be hanging out around 10¢ - 15¢ above where the PPS was prior to the rumor starting, and volume would still be through the roof.

I'm of the mind that the TV commercial news made its way onto some big players screens before it made it onto this board and they reacted to it.

Coupled with Walmart, it's really big news. Supporting Walmart sales is critical to continued growth.

I imagine some of the Gosling's commercials will be highlighting the Gosling's Ginger Beer since it is required to make a "legal" Dark n'Stormy.