My Notes from the update call
1. All legal suits settled and those future legal fees eliminated
2. Debt reduction
3. Operating expenses reduced while growing revenues
4. Major shift eliminating coconut water and green tea to laser focus on high yield cold brew
5. Restructuring of Board of Directors with experienced beverage people with strong networks to propel KRED growth
6. Quote “KRED has immense upside now”
7. Market focused to WIN THE WEST – western USA, increase sales with existing customers (reorders) then strategic expansion outward
8. Advertising/Marketing – SBUX et al national campaign educating nation of cold brew coffee.
9. KRED targeting local customers with billboards, posters, in store sampling etc
10. Dilution – was a problem of the past, not the future. Some equity sales anticipated to fund substantial growth. High margin products sales helping cash flow. Seeking Bank Line of Credit (non dilutive)
11. New Midwest, Southeast & Eastern distributors calling KRED for product. KRED is being particular to partner with the right distributors at the right time
12. Q1 Sales: Jan $125k, Feb $220k, March $243k, Q1 2017 $581k
13. Reorders have fueled growth in sales. Substantial growth on West Coast from initial stores opened. New flavors added, 5 SKUs in total
14. New flavors & sizes coming this year
15. April Sales $330k!
16. Breakeven monthly sales appx $500k
17. Repeat customer/reorder mix 30-35% new stocking sales, 65-70% reorders. Lots of repeat sales is extremely good sign. Customers coming back for more
18. Seasonality: warmer months naturally higher demand for cold brew coffee. KREDs 2 largest markets are in SoCal and HI, warm weather climate year round. Sales expected to taper off in cooler climates in winter months. Expecting frantic growth this summer
19. New target locations Texas, Fla
