Snap Inc (SNAP)

[DMOST]

SNAP-IT!

Continuing to make the right moves

Snapchat is embracing German publishers by expanding its Discover section

"Bild, Spiegel Online, Sky Sport, and Vice will begin publishing content in German on Snapchat starting April 25, a Snap spokesperson told Business Insider. Like messages in the app, each publisher's collection of stories will disappear after 24 hours....
...Creating language-specific versions of Discover in highly developed, monetizable countries falls in line with Snapchat's overall business strategy. Snapchat is also gaining momentum in Germany; a study by UM from November 2016 found that 24.3% of Snapchat users in that country said they opened the app every day, marking a 207% increase from the year before...."
Snap has said it intends to focus its advertising efforts on the world's top ad markets, which are primarily in North America and Europe. Total ad spend in Germany is expected to swell from $18 billion in 2016 to $21 billion by 2020, according to IDC.

Snap has said it intends to focus its advertising efforts on the world's top ad markets, which are primarily in North America and Europe. Total ad spend in Germany is expected to swell from $18 billion in 2016 to $21 billion by 2020, according to IDC.
http://finance.yahoo.com/news/snapchat-embracing-german-publishers-expanding-220100014.html

The New York Times joins Snapchat Discover
http://www.bizjournals.com/losangeles/news/2017/04/24/the-new-york-times-joins-snapchat-discover.html?ana=yahoo&yptr=yahoo

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