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DD New Developments in Mobile Entertainment Take LA by Storm at CTIA WIRELESS I.T. & Entertainment 2006

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WASHINGTON--(BUSINESS WIRE)--Aug. 31, 2006--

From Mobile Marketing Campaigns to Multimedia Content, Hollywood's Finest Demonstrate New Wireless Products and Services for Today's Wireless Lifestyle

This year's CTIA WIRELESS I.T. & Entertainment show, taking place Sept. 12-14, 2006 at the Los Angeles Convention Center (LACC), will feature exhibits, pavilions and conference tracks dedicated to new innovations in mobile entertainment. Drawing on the success of the CTIA WIRELESS 2006 show in Las Vegas, the fall show dives deeper into how the entertainment industry is embracing wireless technology and changing their business models to take full advantage of the wireless channel.

"Music, video and games are still making their way onto mobile devices and consumers continue to adopt the new technology," said Robert Mesirow, vice president and show director for CTIA WIRELESS I.T. & Entertainment. "New wireless applications and services are making consumers more effective in their personal and professional lives and giving them more choices and benefits. This year at CTIA WIRELESS I.T. & Entertainment we expect to see a number of new mobile entertainment choices come to market."

Co-located Conferences

The Billboard MECCA 2006 conference is once again co-located at CTIA WIRELESS I.T. & Entertainment, taking place on Monday Sept. 11 at the Westin Bonaventure Hotel in downtown Los Angeles. This one-day event will shed new light on the continually evolving mobile entertainment industry and will open with a keynote address from Paul Reddick, vice president of business development and product innovation at Sprint.

Mobile devices have become one of the hottest new channels for marketing campaigns. At Marketing--The Mobile Channel, a CTIA-sponsored conference taking place Wednesday Sept. 13 at the LACC, agency professionals will join carriers, corporate advertisers, media publishers and device manufacturers in a day-long program that will reveal some of the most interesting new campaigns and business models that encourage consumer interaction, effectively promote brands and make the "third screen" a great place to do business.

Exhibit Floor

This year in the M-tertainment Pavilion attendees will find companies with the hottest mobile trends for downloading music, movie trailers, cutting edge video games, and more. The mobile entertainment market is surging with new and untapped revenues and CTIA has created a place for up and coming companies to spotlight their services. Some of the exhibiting companies include Arphiola, BME, conVISUAL, Emdigo, Glu Mobile, GOFRESH, Hands-On Mobile, MindMatics, Mobile Streams, Oasys, Playphone, QCOM, SONiVOX, SRS Labs, STATS and VisualOn.

CTIA Educational Sessions

The Mobile Entertainment conference track will feature speakers from leading entertainment and wireless companies and will focus on topics ranging from interactive television campaigns to new trends in games and music, and ways to personalize the consumer mobile experience.

Day 1 mobile entertainment sessions include:

The Mobile Entertainment Keynote will kick off the education sessions on Tuesday Sept. 12 at 1:00pm. A panel of carrier executives from ALLTEL, Cingular Wireless, Hiwire, Orange, Sprint Nextel and Verizon Wireless will discuss what's working (as well as what's not) in the mobile entertainment market and what it will take to propel business to the next level.

A Mobile Television Plenary Session will follow the keynote. Here, executives from CBS Digital Media, Fox Interactive Media, MediaFLO, MobiTV, MTV and NBC Universal will outline their visions for distributing video content via the mobile channel.

A Mobile Music Plenary Session will follow, serving as a forum for music industry insiders from Ericsson, Sony BMG Music Entertainment, Universal Music Mobile and Warner Music to discuss trends and strategies for the mobile music market. Labels and artists are gaining mainstream exposure through the mobile channel and leveraging new revenues streams for existing and tailor-made content.

Wrapping up Day 1 will be a Mobile Games Plenary Session that will address the reality of the mobile games marketplace, the outlook for multiplayer games and the effect of 3G deployment on market adoption. Hear from games industry execs from Gameloft, Glu Mobile, Nokia and QUALCOMM.

Day 2 mobile entertainment sessions include:

On & Off Deck - Virtuous Cycle or Zero Sum Game - This session will examine the impact of the massive effort to provide off-deck content to subscribers. Executives from Fox Mobile Entertainment, Motricity, Nellymoser, Novarra, Qpass and Walt Disney Internet Group (WDIG) will discuss potential revenue opportunities as well as obstacles that this evolution presents.

Peer-to-Peer: The Ultimate in Mobile Personalization - P2P applications such as chat/communities, picture/greetings, music sharing, and IM have become increasingly popular in the US. Executives from AOL, Facebook, iLoop Mobile, NeuStar, T-Mobile USA and Upoc Networks will sound off on strategies to increase adoption and integration of P2P apps into the mobile personalization sector.

The Intersection of LBS & Entertainment - This session will uncover some of the amazing applications made possible with location technology. Executives from Autodesk, AOL/Mapquest, Inrix, Telmap and QUALCOMM CDMA Technologies will discuss the developing synergies between LBS and entertainment and what the future has in store for new apps.

Issues in Mobile Content: A Closer Look at Discovery, Marketing & Licensing - Legal and marketing experts from American Greetings Interactive, Goldring Hertz & Lichtenstein LLP, InfoSpace, Morrison & Foerster, QUALCOMM and Zingy will address various factors inhibiting the growth of mobile content, including rights and licensing.

For a full conference listing of panels, including times, locations and speakers, visit http://www.wirelessit.com/info/ctia_educational.cfm.

About CTIA

CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries. CTIA WIRELESS I.T. & Entertainment takes place in Los Angeles September 12-14; CTIA WIRELESS 2007 takes place in Orlando March 27-29. Visit www.ctia.org.

CTIA WIRELESS I.T. & Entertainment is a one-of-a-kind event that reflects the dual nature of today's wireless data industry--technology that offers both mobile solutions to the enterprise and mobile entertainment to the consumer. This event brings together diverse audience segments to satisfy every mobile data need and respond to the ever-growing market demand for wireless services. Visit www.ctia.org/wirelessIT06.

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