Saturday, April 08, 2017 9:59:36 AM
I can certainly appreciate the frustration we investors have when we think management isn't doing enough to promote/push corporate successes. However they did mention both Publix and Costco in their 1/25 PR.
https://www.konared.com/blogs/press-releases
I would think after a quarter or two they'll probably come out with a more broad statement as to how they are doing in both categories. In my opinion, the 1,100 store opportunity with Publix outweighs the 3 store Hawaii Costco placement. Although if Costco decides to pick them up on a national distribution, the margins will be smaller, but the exposure will be huge,
It's a fine line for executive teams between actual promotion of success and forward looking statements. The last thing they want to do at this juncture, as they move toward profitability, is to promote a certain segment then have to announce the agreement has expired and not been renewed. Remember Walmart? Promoted heavily and then out of nowhere Walmart changed the rules for vendors and it no longer became sustainable for KonaRed to play in that space. Thus, i'm sure the hesitation to overly promote until it appears to be a longer termed and mutually beneficial relationship.
LONG & STRONG on KRED
CBC (Cold Brew Cheers)
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