Doesn't suck. Smooth, consistent product (no lumps) that I can still taste down in my bowels. I abhor coconut. I hate Pina Coladas. Don't even like that damn song. So I'm not the guy to judge coconut drinks.
What I like about this pic is that we have 11 rows, 4 skus, all facing nicely forward. We were in the produce section. Single beverages, higher margins and price. On the bottom row (out of view of pic) were larger Coco Libre boxes.
Vita Coco and several other brands were available in bulk in the center aisle. No Coco Libres though.