should look into being a sponsor for the X-Games. It would be a great way to get the PR rollin torwards younger Americans and the multitudes of young Chinese.
Shaun White is a minor God in Japan and I bet through-out Asia in general.
Snowboarding, skateboarding, in-line skating, bikes on vert and motocross are growing exponentially.
In China you can buy and enduro dirt cheap--some Chinese brand name but the parts are the same fit as Honda.
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