Genius Brands International Inc (GNUS)

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Serialized Storytelling

Read the whole article to make sense of it

http://kidscreen.com/2017/04/04/kids-tv-and-the-power-of-serialized-storytelling/

IV: SpacePOP
Stone Newman, president of global consumer products, worldwide content sales and marketing for Genius Brands International, has used a similar flexible approach to serialization with the company’s SpacePOP tween girls property. Its web series debuted on YouTube last June, and accordingly, Genius devised a formula that fits the platform’s penchant for bite-sized content.

“We followed a telenovela style, but with each episode being three minutes long,” says Newman. “Then we have self-contained story arcs that are six episodes in length.”

While the launch of the IP has been successful on YouTube, amassing 14 million views and around 45,000 dedicated subscribers, Newman says Genius is looking for other platform deals for season two.

“We want to get out there in the broadest possible way,” he says. “The way it has been produced, we can put six episodes together and have an 11-minute episode that would fit traditional platforms. A lot of what the series will look like in the future will depend on who our lead broadcaster is.”