22nd Century Group Inc (XXII): I don't understand why we'd want to sell...

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22nd Century Group Inc (XXII)

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Re: 2014shelby post# 34818

Tuesday, 04/04/2017 10:46:45 PM

Tuesday, April 04, 2017 10:46:45 PM

I don't understand why we'd want to sell our VLN product at a discount. Wouldn't that position the product as a lower market less prestigious product that smokers may not want to be associated with. I believe we should charge a premium for our product and be an aspirational brand that image conscious smokers want to be seen smoking. For those smokers thinking about the economics they can justify paying a premium since they'll enjoy the health and financial benefits of smoking fewer cigarettes.

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