22nd Century Group Inc (XXII)

[MinnieM]

$XXII - New Zealand Study Recommends 22nd Century’s VLN Cigarettes as an Effective Tobacco Control Strategy

http://www.businesswire.com/news/home/20170404005332/en/Zealand-Study-Recommends-22nd-Century%E2%80%99s-VLN-Cigarettes

Despite the difficulty of adjusting to a new cigarette, participants reported they would convert to smoking VLN cigarettes as the price of regular cigarettes increases. Accordingly, the study suggests that Very Low Nicotine cigarettes have a real potential to reduce tobacco consumption and increase quit rates.

In conclusion, the study notes that “there are multiple ways in which Very Low Nicotine cigarettes may contribute to a nicotine reduction policy.” One option the authors describe is to reduce the maximum allowable nicotine content of cigarettes gradually to a non-addictive level. But the authors prefer a “more realistic strategy” of making VLN cigarettes available at lower prices than regular cigarettes.