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08:56 MSFT Microsoft's upcoming Zune appears to be more bark than bite - AmTech (25.84 )

AmTech notes they are frankly underwhelmed by the much-hyped Zune device. It appears that the Zune is essentially a repackaged Toshiba Gigabeat that has seen limited success. Also, like the Chocolate phone from LG and other vendors, the Zune includes a fake clickwheel that does not scroll nor is touch pressure sensitive making navigation difficult, particularly for users with large music, video, and photo libraries.

The firm believes Zune will likely see some success due to MSFT's strong brand name and strong marketing effort, but it will be limited by its lack of differentiation vs. other Windows players (CREAF, SNDK, Sony, Toshiba, Samsung, iRiver, Archos, and others).