for one thing... IMO Sunrun has found out the hard way that lead generations do nothing for the bottom line. more money is spent generating leads and does very little for creating a planet run by the sun one roof at a time... in other words, leads bring in squat and only makes the company look good because it is showing activity... but in reality, they are spending more money to keep those lead generators employed that don't bring in appointment that sit and go to order.
A lead goes no where... I could get a telephone book and start rolling out names and the company would think I was the best "lead" generator ever... but check the order rate and it would suck as hell because all those leads would turn rotten in no time, but HEY!!! I did my job... right?
And I agreee that most sales people do not know how to self generate, so the answer is to hire from within... make those top producing lead generators your new consultants because they know how to do it... they know from the bottom up and would do a better job because they've been there.
I don't mind cutting the riff raff if they show no production from lead to close... but if they can lead and create sits... then they are the next leaders.
How old do you think this company is btw?
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