IMD Companies Inc (ICBU)

[GreenBrickRoad]

Siggghhhh...

$35.40 for a pack of 12 "energy" bars with hemp and only 7g of protein. A little shy of $3.00 a bar, and there may be an additional charge for shipping? Really hope they can bring the cost down, because they are not going to be competitive at that price with those stale nutritional facts, even if the "taste" is truly something to be remembered.

Hemp is an awesome super food and I could see how a marketer might come to the conclusion that consumers will be willing to pay a premium for the hemp mixture in an energy bar. In my experience, that strategy is going to flop... and flop hard at these prices. If you're really seeking the benefits of hemp, anyone can find an 8oz bag for about $6-8 and if you consume a serving a day, it will last you weeks. If you're regularly seeking out energy bars, at least 8 times out of the 10, the protein quantity is a major influencing factor. 7g is quite poor. Plenty of 15-20g protein bars out on the everyday store shelves for $1.00 - $1.50, and as a bonus, don't have any processed sugar.