jfk here are the earnings.Hope all has been well with you.
SITO Mobile Reports Fourth Quarter and Full Year 2016 Financial Results
Full Year Revenue $29.4 Million, Up 130% Year-Over-Year; Led by Media Placement Revenue of $28.9 Million, Up 138% Year-Over-Year
Q4 Revenue $7.5 Million, Up 34% Year-Over-Year; Led by Media Placement Revenue of $7.3 Million, Up 37% Year-Over-Year
JERSEY CITY, N.J., March 28, 2017 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (NASDAQ:SITO), a leading mobile engagement platform, today announced its unaudited results for the fourth quarter and full year ended December 31, 2016. Please note that financial statements have been prepared to reflect the discontinued operations and subsequent sale of SITO Mobile’s SMS (Wireless Applications) business.
Fourth Quarter and Full Year 2016 Business Highlights
TOTAL REVENUE: For Q4 was $7.5 million, an increase of 34% year-over-year. For the full year 2016, total revenue was $29.4 million, an increase of 130% year-over-year.
MEDIA PLACEMENT REVENUE: (SITO Mobile’s programmatic advertising revenue) For Q4 was $7.3 million, an increase of 37% year-over-year. For the full year 2016, Media Placement Revenue was $28.9 million, an increase of 138% from $12.1 million year-over-year.
GROSS PROFIT: For Q4 was $3.9 million (52% Gross Margin), up from $2.8 million (50% Gross Margin) in Q4 2015. For the full year 2016, Gross Profit was $16.1 million (Gross Margin 55%), up from $6.7 million (Gross Margin 52%), an increase of 141% year-over-year.
"Our 138% year-over-year growth in Media Placement Revenue, combined with our bullish outlook highlights the complete transformation SITO Mobile has made, from a declining SMS business to a fast-growing mobile media technology and data company,” said Rory O’Connell, Interim CEO of SITO Mobile.
