They haven't finished their website yet, no details on their compensation plan for example but make no mistake, folks are going to sell the DibCoin "opportunity" the same way they sell Amway or HerbaLife.
Small problem with that, there are HUNDREDS of MLM altcoins out there and the total number of them that has sustained any real world value has thus far been ZERO and I don't expect that to change.
Why? because bad MLM is entirely recruitment driven, when recruiting dries up so do recruiting commissions. As commissions fall so do member numbers. As members drop out they dump their alt coins so if the coin value is greater than zero it wont remain so for long.
DibCoin is a dead coin in waiting. Enjoy the ride while it lasts.
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