Best thing you can do is play the ups and downs in the stock and profit by picking peaks and troughs. You will average your shares down and will regain your losses slowly.
You can do this with any stock. You just have to use a combination of a few technical indicators, some sentiment and mostly common sense.
edit: Every stock trades in a pattern for a while before it breaks out and into another pattern. You have to figure out when you think a trend is down or up and when that trend is reversing. Also, you have to know when the trend is taking a break (consolidating) before it continues.
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