Sub-Urban's Agreement with Acclaimed Designer Heidi Minx Spotlighted in DNR Magazine; Minx to Develop Limited Edition Line for Company's Fashion-Forward WHITEBOY(R) Brand
8/29/2006
LOS ANGELES, Aug 29, 2006 (BUSINESS WIRE) --
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that leading DNR magazine has spotlighted the Company's recently executed agreement with celebrated designer Heidi Minx in an article in the current issue of the fashion industry publication.
The article, appearing on page 26 of the DNR edition dated August 28, 2006, discusses Ms. Minx's engagement to design a limited edition line for Sub-Urban's cutting-edge WHITEBOY(R) brand.
"Notice in leading fashion industry publications of this sort are indicative of the success of our branding, design and business strategies," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands.
Ms. Minx is widely acclaimed for her innovative design and use of textures. Her custom pieces have been worn prominently by popular recording artists, such as Avril Lavigne and Bif Naked.
Following early adoption by trendsetters in the entertainment and fashion world, Sub-Urban's WHITEBOY brand has risen in profile and prestige. The brand's retail launch is scheduled for September, through leading Los Angeles-area fashion boutique Fred Segal Santa Monica.
Based in Los Angeles, now considered the entertainment and new apparel manufacturing capital of the United States, Sub-Urban's printing techniques, washes, embroideries and appliques have galvanized youth culture and A-list celebrities, including actor Don Cheadle ("Crash"), rock star Tommy Lee (Motley Crue) and actor Jessica Alba, among many others.
Sub-Urban has launched the pop culture phenomenon WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT(TM) (Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.
About DNR
DNR has served as the publication of record for the men's apparel and textile industries for more than a century. Published weekly, DNR delivers news, market data and trend information vital to the fashion industry.
