Legitimate advice guys: stop averaging down. This is Trading 101 stuff but seriously, one of the most common mistakes traders make (especially tyros) is to throw good money after bad.
Remember, your first loss once you take a position is and always will be the easiest one to take. Don't wait to break even or average down to make your losses seem more aesthetically palatable. Have a hard stop in place when you jump into the market and don't compromise. You can always get back in if the stock reverses course (and avoid a wash sale when you buy it back and end up with a higher cost basis than you expected).
People telling you to "load cheapies" or anything similar are giving you astoundingly bad advise when a stock is dropping like this with no fundamental or technical reasons to justify their directives.
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