Hangover Joe's Holding Corp. (fka HJOE)

[elbiatcho1]

That's not quite correct.

LLC protects personal liability, but even then its not absolute... LIMITED liability.

IMO, LLC is more for protection from the employee/dealer operating under that LLC. So if something goes wonky the dealer is screwed.

Parent Liability Under Certain Circumstances

Limited liability for owners of independent legal entities, such as an LLC, is not absolute. Business owners can be sued personally if they engage in wrongful or illegal activities that fall outside of the scope of ordinary business transactions or if they fail to observe the legal formalities that establish the business's independence from the owners. For example, the parent of an LLC subsidiary may be liable if it authorized the LLC to engage in illegal dumping that poisoned a river. Also, creditors can ask a court to "pierce the veil" and reach into the parent company's pocket to satisfy a judgment against a subsidiary if the parent failed to allow the subsidiary to operate with sufficient financial independence.

http://info.legalzoom.com/parent-company-liable-llc-sued-27223.html

I'm expecting to see a new LLC/brand name/silly logo for every dealer.