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MissionIR

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MissionIR

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Thursday, 03/16/2017 6:46:27 AM

Thursday, March 16, 2017 6:46:27 AM

Post# of 20424
Twitter Hears Advertisers: 'We Want to Buy Like We Do on TV'

http://dtn.fm/FI7sy

Twitter is now offering some advertisers guarantees on video ads, a step of maturation for the company that makes its ad product similar to a TV-style buy.

Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount of pre-roll video ads with certainty that they get seen by a target group of consumers.

Click the link for complete article.

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