Titan Medical Inc (TMDIF)

[BIGKAHUNA57]

I'm not so sure about that thought.

The only time a "better mouse trap" design/product doesn't work:

When the old one still does the job - ok, they win
When the old one is less expensive - ok, we win
When the new can be used without any environmental modifications - ok, we win
When the new one is more complicated - ok, we win

Further, the price announcement is strategic. As soon as ISRG starts to feel the pinch and loses business, they WILL lower pricing. Now we have room to lower it too, and still be profitable.

Please keep in mind, we do compete on differing features. It's a completely mobile device. This is VERY important because most existing facilities, especially at the US Dept of Veterans Affairs, were designed without floor space/footprint for copiers, let alone large surgical robots. The rooms were just not designed with any expansion in mind. FYI - the VA has +160 large hospital facilities.

SPORT is flexible as to the number of procedures that it can perform. If I were CEO, I'd compete, until ISRG does something drastic, at the same or very close to the same pricing. The SPORT system should have been designed for modular sub-assembly replacement (hot-swap), and remote-secure diagnostics, and firmware upgrades. All less costly than a 10-15 year design.

JMO

Regards,
BK