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Wednesday, March 15, 2017 12:16:59 AM
$CELH now has them. How big could this new category become? No idea, but the potential to be huge is evident. And they do have an extra $15M lying around to throw at the rollout.
The link below is about La Croix (and potential buyout) but the quoted paragraph below can be applied to Celsius's new product extension. The company is well-positoned to define this potentially new cateogry.
And, not least, their is the Vanessa Walker link, the person who "oversaw all aspects of LaCroix Sparkling Water brand" during its meteoric rise, is Celsius's EVP of Sales and Marketing. Of the nearly 7.5B people on this planet, I doubt their are 5 people better suited for trying to recapture the magic from the La Croix playbook.
http://www.valuewalk.com/2016/10/lacroixs-national-beverage-fizz/2/
Recent CELH News
- Celsius Holdings to Release First Quarter Results on Tuesday, May 7, 2024 • PR Newswire (US) • 04/30/2024 08:15:00 PM
- CELSIUS to Expand to France • PR Newswire (US) • 04/04/2024 12:30:00 PM
- CELSIUS® to Expand to Australia and New Zealand • PR Newswire (US) • 03/26/2024 01:07:00 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 03/06/2024 07:14:19 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 11:06:20 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 11:04:07 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 11:02:01 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 11:00:57 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:59:07 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:57:40 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:56:31 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:55:36 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:54:43 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:53:22 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:52:10 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:50:24 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 09:15:58 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 09:15:41 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 09:15:23 PM
- Celsius Holdings to Participate in Upcoming Investor Conferences • PR Newswire (US) • 03/05/2024 09:05:00 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 03/05/2024 04:54:10 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 03/04/2024 10:55:17 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 03/04/2024 10:40:02 PM
- Form 144 - Report of proposed sale of securities • Edgar (US Regulatory) • 03/04/2024 10:28:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/04/2024 09:05:56 PM
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