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Re: mas post# 148155

Monday, 03/13/2017 1:35:34 AM

Monday, March 13, 2017 1:35:34 AM

Post# of 151657
Even now I can't believe after all the money and time spent in getting atom to be respected and sold as serious tablet/phone competitors to arm chips he just abruptedly dropped them all when airmont at least would still have been competitive in some market segments and the other divisions would have paid for the die process giving Intel an innate cost advantage over its fabless competitors.

abruptly dropped?......after $4B cumulative mobile losses....then $6B.....then $8B.....then $10B .....then $12B.....I think even BK had a clue that mobile was lost.....although he had to bring in Murphy at $25M+ to tell him to pull the plug. What absolutely amazes me is the total incompetence of Intel management (must have been at many levels) to even understand what features are required in a mobile SOC and at what time scale mobile SOC development must take place.............also hubris of Intel engineering.....always skating to the area of the ice where the puck had already exited.....either due to poor instincts or slow skating
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