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Saturday, March 11, 2017 10:36:59 AM
Mobile hasn't destroyed the desktop/notebook markets, but it's pretty undeniable that smartphones have taken wallet share from PCs.
What I mean is: people only make so much money, only allocate so much of their annual salaries to tech purchases. If they spend $800 in one year for a new iPhone or iPad, they are less likely to be willing to go out an buy a new computer that year, too -- they'll stretch what they've got.
In emerging markets, too, mobile devices really put the brakes on PCs. One of the big growth stories that management hyped up in the 2010/2011 timeframe was that as people made more money in emerging markets and PC price points came down, those people could begin to afford them more easily, driving increased PC penetration and ultimately growth.
The rise of the cheap, portable, always-connected phablet really struck at the heart of that thesis. A lot of people's "first time" computing devices are no longer laptops or desktops, they are smartphones and to a lesser extent tablets.
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