One item of consideration that I like to see is the interest of institutional investors. Companies at this stage, the interest is usually 0% to none.
What has amazed me about AMEP, is that they have maintained an institutional investment average of 5-6%, as reflected on RB I-Watch.
I checked a few other companies that I follow and most were zero, except for a couple of quality companies that were in the 2-3% range.
Doesn't mean much in and of itself, but it is nice to know that this little company has investors in this classification. Someone knows something, likes the story, or knows the history of CB & JC.