Savvy Trades and Investments

[benlurkn]

I appreciate you sharing your opinion on EDUC and agree that the bottom line for the 4th Q will not be near as pretty as the top line. But I think that has already been priced into the stock and it will all be about margins going forward as they report the EOY results. He basically said in the CC that they had orders for $125 to 150M this year if they could have shipped them. And all of those missed $15 to 40M in sales weren't necessarily lost forever as some of the frustrated direct distributors just temporarily shut down but are now back in the business as orders can now (hopefully) be filled in a timely mattter. So I don't believe $200M is a stretch at all in my opinion. Direct selling can create a powerful sales force and the combination of these seemingly superior exclusive children's books plus the strong selling power of their young moms has been pretty amazing for EDUC. It will be interesting for sure to see how it all pans out. I see this as a long-term hold (6 months+) and expect it to hit $20 sometime this year but hard to predict short-term movements. IMHO